This week, Eddie Stobart launches its brand new website.
The Eddie Stobart branding department has been working with Kendal and Brighton-based web developers Remedy for over a year, supported by the heads of departments from across the business, gathering detailed, up-to-date information for the launch.
The new-look, more user-friendly website was designed to reflect the recent restructuring of the business, lead by CEO Alex Laffey, into industry sectors. The six sectors in which Eddie Stobart operates are manufacturing, industrial and bulk tankers, consumer goods supply, consumer goods retail, online fulfilment, automotive and special operations, details of which may be found in each sector’s dedicated page.
Pages have also been built to highlight the business’ operations, those being road transport, contract logistics & warehousing, port operations and rail, showing how each operation supports and feeds into the others seamlessly.
Also front and centre on the site is a brand new interactive careers page through which anyone can apply for jobs at Eddie Stobart; from drivers through to executives.
Prospective clients can make enquiries directly through the site by completing a quick and easy online form. The site also features an ever-present ‘Contact Us’ icon, so clients are only ever one click away from making an enquiry.
This new-look, modern website has been designed specifically for ease of use; built to engage the public and prospective clients and employees, with most information never more than three clicks away from any point on the site. It is the most recent example of Eddie Stobart’s pioneering nature; demonstrated in the past when the company cleaned up the driver image, putting all employees in a uniform, and entered into multimodal logistics at the first opportunity.
Over the past year, in preparation for the launch, the branding team and some of its partners have travelled all over the country, visiting sites and taking photographs for publishing on the new site, providing an accurate picture of how the business looks in 2015.