Route Genie’s advanced carrier management platform has secured a long-term partnership with innovative addressing solution provider, Locpin.

According to research conducted by IMRG, more than 7 million UK deliveries a year fail due to addressing issues and 40 million deliveries aren’t completed at the first attempt, often for lack of a specified safe place or designated neighbour to accept the order.

The Locpin/Route Genie solution provides pinpoint addresss accuracy whether that be a safe place, neighbour or hard to find address, considerably improving first time delivery success and increasing customer satisfaction.

Using GPS co-ordinates, the solution empowers the end customer to display their preferred delivery point in a simple format and to within a 3m x 3m grid. This information is then linked to the customer’s email address or mobile phone number meaning no new codes or passwords for them to remember. In addition there is no integration required by the retailer at checkout.

Guy Davenport, Locpin CEO said “it is estimated that 120 million deliveries arrived late in 2017, frequently because the delivery agent simply ran out of time. We are delighted to be partnering with Route Genie in offering a precise addressing solution which will improve carrier productivity and enhance customer experience.”

Luke Taylor, Managing Director of Route Genie said “We are always looking to enhance our platform with innovation and failed delivery has always been a major challenge for retailers and a pain for consumers! Locpin is a market leading innovation that gives the consumer the opportunity to recieve their deliveries exactly where they want them and consequently it was an easy decision to partner with them to take away the pain of failed delivery!”